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Case study 01Business events and VIP attendeesLive on LinkedIn

How The Nordic Group fills its business events with Bazooka.

The Nordic Group puts the right people in the room at executive events across Europe. Bazooka now runs the attendee side on LinkedIn: it finds the finance and procurement leaders each event is built for, invites every one of them personally and turns their replies into registrations.

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The Nordic Group

Business events and VIP attendees

At a glance

Live

Event campaigns on LinkedIn

VIP

Personal invitations

Briefed on every event

01The company

Meet The Nordic Group.

The Nordic Group is a Helsinki-based growth partner for companies that want to win in the Nordics, known for human-first outreach, Nordic market entry and VIP attendee acquisition. Together with its event partner BIG Nordic, it brings senior decision makers together at executive events such as CFO Benelux and CPO Nordic.

02The challenge

Executive rooms are filled one invitation at a time.

An executive event lives or dies on who is in the room. The guests are senior, busy and spread across countries, and every one of them has to be right: the right title, the right company, the right city. Reaching them by hand means researching profile after profile and writing invitation after invitation, all while running the events themselves. The Nordic Group wanted that work running every day, with the same care it puts into every guest list.

The events

Executive rooms across Europe, one way of filling them.

Every event gets its own guest list, its own invitation and its own brief. The system underneath stays the same, so each new event starts where the last one left off.

AmsterdamHeld

CFO Benelux

4 November 2026, Venue Collective

Who it is for: CFOs and senior finance leaders from leading companies in the Netherlands
Format: One day on site, or virtual with the livestream and recordings on demand

BrusselsInviting now

CFO Benelux Strategy Talk

10 November 2026, AI in Finance Lunch

Who it is for: CFOs and finance leaders in Belgium
Format: An intimate lunch with a talk on AI in finance

StockholmUp next

CPO Nordic 2027

9 February 2027

Who it is for: CPOs and procurement leaders, past guests and new ones
Format: One day on site or virtual, invitations in Swedish

WarsawUp next

CyberSec Poland

March 2027

Who it is for: CISOs, heads of security and CIOs, plus the partners who exhibit
Format: Connect first, so the right people know the event before the invitation lands

Who Bazooka invites

CFOsHeads of FinanceFinance DirectorsVPs of FinanceFinance ManagersCPOsProcurement leadersCISOsCIOs

Where

Netherlands · Belgium · Sweden · Poland

The CFO Benelux VIP invitation

A seat in their name, free of charge
The full programme and every speaker session
Food and drinks on the day, with the CFO Business Lunch
A colleague, also free of charge
Or join virtually, with every session on demand

Every guest should feel the invitation was written for them. Because it was.

How Bazooka invites for The Nordic GroupEvery event, every guest

03How Bazooka runs it

One system, handling the whole thing.

Every step of filling an executive event, from the first profile to the registration, running every working day.

01
Step 01
The right guests, found and checked
For every event, Bazooka builds the guest list from the audience the event is made for. For CFO Benelux that means CFOs, Heads of Finance, Finance Directors and VPs of Finance. Every profile is checked on role, company and location before a single invitation goes out.
Attendee discovery Scoring fit
Fit
Fit
Skipped
Fit
02
Step 02
A VIP invitation, personal from the first line
Each guest gets a short connection note with a seat reserved in their name, then the full invitation once they accept: the date, the venue, the topics on the agenda, the speakers and what the VIP seat includes. Anyone who has not accepted in time gets it as an InMail. For CPO Nordic in Stockholm, the invitations go out in Swedish.
VIP invitation Personal
RoleCompanyEvent fit
Personal first line
03
Step 03
Every reply answered from one event brief
Bazooka's AI Registration Specialist works from one complete brief per event: the programme, the venue, the free VIP seat, bringing a colleague and joining virtually. Questions get accurate answers in the same conversation, and anything outside the brief goes to The Nordic Group's team instead of being guessed.
Invitation sequence On autopilot
Connection note, a seat in their name
The full VIP invitation
Follow-up, new angle
Reply
04
Step 04
From yes to registered
A yes becomes a registration in the same thread: the guest shares their name and email, and a colleague's too if they want to bring one. The team registers them, and the confirmation and calendar invite follow. Every reply feeds back into the system, so the angles that land are used more.
From yes to registered Improving
Angle that registersDoubled down
Angle that stallsRetired
Attendee registeredConfirmation and calendar invite
Then the replies come in. Here is what changed.

04Before / after

What changed.

Before Bazooka

After Bazooka

BeforeEvery guest list researched profile by profile, by hand

AfterEvery guest found and checked against the event's own audience

BeforeInvitations written one at a time, between everything else

AfterPersonal VIP invitations going out every working day

BeforeQuestions about the agenda, the venue and a +1 answered one by one

AfterEvery reply answered from one complete event brief

BeforeEach new event meant starting the outreach from zero

AfterOne system that carries from one event to the next

Where it stands

Live

Event campaigns on LinkedIn

The right people are invited, and they are replying.

Every reply, question and registration feeds back into the system, so each event starts sharper than the last.

CFO Benelux invitations run on LinkedIn, personal to every guest.
Senior finance leaders are replying, and every yes turns into a registration in the same conversation.
The full event brief is set once, so every answer is accurate and consistent.
The same system is lined up for CPO Nordic 2027 in Stockholm and CyberSec Poland in Warsaw.

VIP

Personal invitations

Briefed on every event

05The team

The team behind The Nordic Group.

A Helsinki team that pairs human-first outreach with the events it fills. Bazooka runs the invitations at scale, and the team keeps the final word on every registration.

Arthur Söderström

COO, The Nordic Group

Visit The Nordic Group

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